ONLY FANS STATS & INFORMATION-AS OF 2023
We at OZ get that not all people considering an online modeling career/side hustle understand everything about the industry. Research is key before deciding if this is something you want to pursue.
With that in mind, we have compiled key stats about OF that may help you with your decision.
We require any applying model to review this page so they make the right decision for them and their situation.
If you have additional questions, please feel free to reach out to OZ Management.
You can also check back for update stats over time.
OVERALL ONLY FANS STATS
190 MILLION USERS
This is the amount of potential subscribers there are, not creators/models. This number along with site traffic of 3.84 billion visits per year, makes ONLY FANS the 25th most visited website in the world.(SEMrush.com)
500,000 NEW USERS EVERY DAY
If the first stat didn't shock you, this one might. There are 500,000 brand new users every single day on OF according to thesmallbusinessblog.net.
5 BILLION PAID TO CREATORS EACH YEAR
This is what's paid out to creators/models after ONLY FANS keeps their 20% fee.(reported by Onlyfans.com)
WHO STATS (DEMOGRAPHICS)
69% of users are male
31% of users are female
According to Star N Gauge, these are the users (followers/subscribers) demographics on Only Fans. With the number of Only Fans creators almost directly the opposite with significantly more female creators than male.
35-44
Average age of user with a paid subscription.
This stat is not shocking as most paid subscribers would need to have disposable income to pay for a models content. This does provide valuable insight into who the target audience is when creating a models content.(thesmallbusinessblog.net)
29 years old
Average age of creator/model on OF
The average age of a creator/model on Only Fans is 29 years old. Of course the minimum age is 18 years old with no maximum age. (thesmallbusinessblog.net)
ONLY FAN AVERAGE CREATOR STATS
These stats are factored across all OF Creator/Model accounts, the majority of which are accounts managed by the creator themselves, not professional management agencies like OZ.
This is not reflective of an account with a management agency working on the account.
$180 PER MONTH
The average OF creator earns $180 per month from their OF account. (Hyper Local Cloud)
21 SUBSCRIBERS
This is the average number of subscribers for each OF creator account.(Hyper Local Cloud)
82.4% CHARGE LESS THAN $20/MO
Almost two thirds of creator accounts that charge for a monthly subscription are priced between $5 and $15 per month(Hyper Local Cloud)
The Take Away
As with any career, business, side hustle; results will vary tremendously based on the effort you or your team put in.
This opportunity is not going anywhere for the foreseeable future. With continued growth of 70% each month, this will be here for a very long time. With additional opportunities such as brand deals on other platforms once the model has gained influence.
Only Fans and other platforms offer a way to make money with an extremely flexible schedule and zero location requirements. This is the main reason creators/models decide to seek out this opportunity.
We at OZ require that any aspiring creator/model consider the following before applying:
Current Situation: It is important that each creator/model is able and willing to commit to at least the 6 month term before ever applying. If someone is thinking they will just try it for a month, please do not apply. You are free to do that on your own. To find out what kind of requirements each model has during the term, please reach out or book a call to discuss. However, typical requirements vary based on package selected. Ranging from shooting content one day a month and uploading it to a shared drive with the team, all the way to engaging with subscribers to upsell if you are doing more of the management on your own.
Future Situation: Content online is typically forever. So future jobs, relationships, kids etc. may eventually come across things that the creator/model posted at some point.
Financial Situation: Again, OZ does not recommend a creator/model to do this as a primary source of income until they know that the monthly revenue is enough for their lifestyle.
If you are still considering becoming an online creator/model, we highly recommend booking a call with one of our team members to have an in depth discussion about where you are in the process and your long term goals.